Cinfed Credit Union Engages Nook for Secure Data Integration and CRM Architecture Reconfiguration

Nook’s purpose-built HubSpot architecture provides a scalable foundation across marketing, sales, and member service teams

Wayzata, MN — February 2, 2026 — Cinfed Credit Union has selected Nook, a credit union service organization (CUSO) and Platinum HubSpot Solutions Partner, to support data integration and CRM platform architecture reconfiguration as part of its broader member engagement strategy.

Cinfed’s engagement with Nook includes the implementation of an automated, secure core integration and data architecture framework using Nook’s Data Connector. Nook’s proprietary architecture is deployed directly within the credit union’s secure environment, eliminating the need for third-party middleware and reducing data exposure risk.

“At Cinfed, we’re focused on optimizing data to create and support long-term member relationships,” said Andy Dunn, Chief Experience Officer at Cinfed Credit Union. “Nook’s understanding of security requirements, credit union data, and HubSpot architecture made them the clear choice.”

The implementation delivers reliable reporting, consistent data flows, and a scalable HubSpot environment that supports growth across marketing, sales, and member service teams.

“Our work with Cinfed is focused on creating a clean, scalable HubSpot environment the organization can build on with confidence,” said Austin Wentzlaff, Founder and CEO of Nook. “When data architecture is done right, credit unions gain clarity, move faster, and realize greater long-term value from HubSpot.”

Through this partnership, Nook will support Cinfed with:

• Secure data integration deployed within the credit union’s environment
• HubSpot architecture designed for scalability, security, and long-term usability
• Standardized data models to improve reporting, attribution, and automation
• Ongoing optimization to ensure the platform evolves alongside business needs
  

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About Cinfed Credit Union

Founded in 1934, Cinfed Credit Union is a member-owned financial cooperative serving individuals, families, and businesses across Ohio and Kentucky. Cinfed is committed to delivering trusted financial solutions and building lifelong relationships through innovation, service, and community impact.

About Nook

Nook is a credit union service organization (CUSO) and Platinum HubSpot Solutions Partner that modernizes how credit unions connect and operationalize data, marketing and sales/CRM systems. Through our secure, proprietary data integration solution, we bridge credit union core data to one of the most robust member engagement partners available.

Media Contact:
Austin Wentzlaff
Nook Co-Founder & CEO
austin@nook-inc.com
(320) 444-0291