Campaign Strategist

Job Title: Campaign Strategist 
Location: Remote 
Reports To: Chief Strategy Officer 
Type: Full-Time (Contract) 

About Nook 

Nook is Bringing Relationship Banking Back, empowering credit unions to build trust and loyalty with their members through experiences that connect on a personal level. By meeting members where they are in life, Nook helps credit unions cultivate meaningful relationships that go beyond traditional banking.  Our unique combination of people, processes, and technology allows us to elevate the credit union’s role as a trusted, supportive partner in their members' lives. 

About the Role 

We are seeking an experienced HubSpot Campaign Strategist to develop, direct, and execute data-driven marketing campaigns that align with revenue and business goals for both Nook and our clients. If you thrive in a fast-paced, creative, and collaborative environment where you can own both strategy and execution, this role may be for you. 

Key Responsibilities 

• Campaign Strategy & Planning: Craft and manage comprehensive marketing plans, including defining KPIs, developing campaigns, and assessing the viability of various channel strategies. 

• Marketing Funnel Ownership: Oversee the marketing funnel for products, collaborating with internal and client teams to create smooth sales transitions and nurture leads effectively. 

• Targeting & Segmentation: Develop segmentation strategies based on data and research, ensuring campaigns reach the right audience at the right time. 

• Competitive Analysis & Campaign Execution: Conduct competitive analysis, implement strategic campaigns, and adjust tactics to meet growth objectives. 

• Cross-Channel Campaign Management: Manage and execute email, social media, and other campaign elements within HubSpot, as well as oversee paid advertising and other primary marketing channels. 

• Data Analysis & Optimization: Utilize data and analytics to monitor campaign performance, identify trends, and suggest improvements for continuous optimization. 

Qualifications 

• Experience: Minimum of 2 years managing HubSpot campaigns. 

• Marketing Expertise: 5+ years of proven success in managing marketing and branding initiatives, particularly in B2B environments. 

• Tools Proficiency: Experience with HubSpot CRM, email marketing, social media, Google Ads, Google Analytics, and task management tools (e.g., Monday.com). 

• Skills: Strong data-driven mindset, excellent communication, and a collaborative approach to working with both internal and external stakeholders. 

• Attention to Detail: Ability to juggle multiple priorities without compromising quality or deadlines. 

• Customer Service: Effective, tactful, and professional communication skills with both clients and peers. 

What We Offer 

• Competitive Salary: Based on experience and qualifications. 

• Growth Opportunities: The chance to grow within a fast-paced, forward-thinking startup at the forefront of fintech and member engagement. 

• Innovative Culture: Work in a culture that encourages creativity, innovation, and a hands-on approach to problem-solving. 

• Remote Work Flexibility: We trust our team to deliver results and provide the flexibility to work from home. 

• Diversity & Inclusion: Nook is an equal-opportunity employer committed to diversity, equity, and inclusion. We welcome applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. 

How to Apply 

Please submit your resume and contact information using the form on this page.