CommonWealth Central Credit Union Selects Nook for HubSpot and Data Integration Infrastructure

Wayzata, MN — April 2, 2026 —  CommonWealth Central Credit Union has selected Nook, a credit union service organization (CUSO) and Platinum HubSpot Solutions Partner, to implement HubSpot and deploy data integration infrastructure designed specifically for credit unions.

CommonWealth Central Credit Union, a $620 million asset credit union, is partnering with Nook to implement credit-union-specific HubSpot architecture and securely integrate Symitar core data through Nook’s proprietary Data Connector.

“When we evaluated engagement platforms, protecting our members’ data was a top priority,” said Jennifer D’Amico, Chief Marketing Officer at CommonWealth. “Nook’s model enables us to maintain control of sensitive data while leveraging Hubspot’s robust analytics and automation to elevate how we engage with our members and more.”

“Credit unions shouldn’t have to choose between protecting sensitive member data and leveraging modern engagement tools,” said Austin Wentzlaff, Founder and CEO of Nook. “Our model eliminates disconnected systems without the use of risky middleware giving teams the confidence to scale their marketing, sales, and service efforts without compromise.”

Through the partnership, CommonWealth will gain:

• A centralized Hubspot CRM that unifies member data and engagement strategies
• Secure data integration through the Nook Data Connector
• A credit-union-specific data model designed to support deposits, loans, and member relationships
• Ongoing support for optimizing marketing automation to enhance marketing performance and deliver timely, personalized experiences.

The addition of CommonWealth as a client further accelerates Nook’s growth within the credit union industry, as more institutions embrace a modern, data-first approach to member engagement and operational infrastructure.

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About CommonWealth Central Credit Union

Back in 1958, ten individuals pooled together funds in the amount of $104 to form a credit union that would later become CommonWealth Central Credit Union. Serving communities in Santa Clara, San Benito, and Monterey Counties in California, CommonWealth has grown to nearly 40,000 members and over $600 million in assets. The Credit Union’s continued success is reflected in its efforts to enhance their members’ financial well-being while also giving back and making a meaningful impact in their local communities. For more information, visit wealthcu.org.

About Nook

Nook is a credit union service organization (CUSO) and Platinum HubSpot Solutions Partner that modernizes how credit unions connect and operationalize data, marketing and sales/CRM systems. Through our secure, proprietary data integration solution, we bridge credit union core data to one of the most robust member engagement partners available.

Media Contact:
Austin Wentzlaff
Nook Co-Founder & CEO
austin@nook-inc.com
(320) 444-0291