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Better member relationships start with
better-connected data.

Your members don't experience your credit union as a core system, a card platform, a digital banking platform or a loan system. They experience one relationship.

Nook connects and structures the member data behind that relationship so HubSpot can help your engagement teams reduce friction, personalize more effectively, and act with greater confidence.  

Explore your Options

Your data knows more about your members than your marketing team can use.

The challenge isn't a lack of data. It's that useful member information lives across systems that weren't designed to work together inside a CRM. 

A connector can move data from one place to another. That alone doesn’t create a usable member view. Cards, digital banking, lending and other systems hold important parts of the relationship, and the architecture has to bring them together in a way HubSpot can use.

Built for credit unions. Structured to make HubSpot more useful.

The Nook Data Connector does more than move data. It brings data from core and downstream member systems into a credit-union-specific data model, organizes it around the member relationship, and makes it available in HubSpot in a structure your team can use.

Connect

Bring the right data from core and downstream member systems into a foundation built specifically for credit unions.

Resolve

Use Nook ID to bring information from different systems together around the same member relationship.

Activate

Put the right information into HubSpot so marketing and member-engagement teams can use it from the start. 

Built for credit unions. Structured to make HubSpot more useful.

The Nook Data Connector does more than move data. It brings data from core and downstream member systems into a credit-union-specific data model, organizes it around the member relationship, and makes it available in HubSpot in a structure your team can use.

Core
Cards
Digital banking
Lending
Nook-Logo (1)
hubspot-com-logo

Connect

Bring the right data from core and downstream member systems into a foundation built specifically for credit unions.

Resolve

Use Nook ID to bring information from different systems together around the same member relationship. 

Activate

Put the right information into HubSpot so marketing and member-engagement teams can use it from the start. 

Standardize the foundation. Customize the member experience. 

Every credit union is different. That doesn't mean every credit union needs to reinvent the plumbing. Nook standardizes what should be repeatable, then builds around your systems, your priorities, and what your team needs to do with the data.

Build for Credit Unions

Nook's Data model is built specifically for credit unions, around the way member, account, product, and relationship data comes together. It isn't adapted from a generic model.

Built with the Member in Mind

The core is only part of the member picture. Nook is designed to bring together data from cards, digital banking, lending and other systems in one usable foundation.

Designed for Practical Use 

 Nook structures data for what your team needs to do with it in HubSpot—from segmentation and automation to reporting and more relevant member engagement.

Integration is not the same as data architecture. Nook creates a foundation your team can use now and keep building on as more systems, data and priorities come into play.

CRM shouldn’t require giving up control of member data. 

Member data shouldn't have to pass through another third-party platform just to become useful in HubSpot. Nook takes a more direct approach: the integration layer is designed to run within your credit union's trusted environment and send approved data directly to HubSpot through its API. 

A More Direct Path

Approved data moves directly to HubSpot without bouncing through an additional third-party middleware platform. 

In your Environment

The integration layer stays within your credit union’s trusted environment.

Fewer Dependencies

One less platform means one less vendor to manage, fewer potential points of failure, and less technology to secure, maintain, and pay for.  

The core is only the beginning. 

Your team should be able to put HubSpot to work from the start without choosing an integration approach that limits what comes next. Nook connects the data needed for today’s priorities, then gives you an architecture designed to bring in more of the member relationship as your needs grow. 

1

Use HubSpot Now 

Support the segmentation, lifecycle management, automation, reporting, and other capabilities your team expects from HubSpot from the start.

2

Connect Beyond the Core

Bring in cards, digital banking, lending and other downstream systems so the member view can become richer without rebuilding the foundation.

3

Keep Building

Keep adding data sources and use cases without rebuilding the foundation or creating another one-off integration.

Start with what matters now.
Don't limit what comes next.

Put the data your team needs to work first, with an architecture ready for what your team wants to do next.