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Members aged 50+ benefit from relevant content and offers.
WAYZATA, MN (August 28th, 2025) – Demonstrating its continued investment in core member segments, Red River Credit Union (Texarkana, TX) has engaged Nook, a Credit Union Service Organization (CUSO), to deliver frequent, lifestyle-driven content specifically curated for members aged 50+ through Nook’s Niche Experience Platform, powered by HubSpot.
This fall, Red River will begin delivering content via their Living50+ Niche Experience. The branded, specialized engagement model deepens relationships and generates qualified leads for wealth management, insurance, Medicare and traditional products that are important to this demographic.
“Focusing on this segment not only deepens relationships, it opens up growth opportunities because we will better understand individual member needs,“ said Brad Bailey, President & CEO, Red River Credit Union. “Nook’s Niche Experience Platform enables us to provide tailored experiences that leverage proven approaches and cutting-edge technology without stretching our people too thin.”
“Members aged 50+ represent 40% or more of most credit union memberships,” said Austin Wentzlaff, Co-Founder & CEO of Nook. “There is tremendous growth potential within this demographic. Nook is honored to leverage our expertise to keep Red River’s relationships thriving while creating operational efficiency and supporting internal teams acquisition efforts to attract younger members.”
About Nook
Nook (www.nook-inc.com) is a Gold Tier HubSpot Solutions Partner and leading provider of marketing automation, strategy, execution, and fractional leadership solutions for credit unions, wealth management firms, and fintechs. By combining AI-powered technology, industry expertise, and prebuilt engagement frameworks, Nook enables organizations to deepen member and customer relationships, scale smarter, and drive sustainable growth.
Nook’s Niche Experience Platform empowers credit unions to engage key member segments with highly relevant lifestyle content—that complement existing marketing strategies and customer journeys. By blending lifestyle and financial content, and the power of HubSpot, Nook helps credit unions build trust, increase engagement, and grow strategically across lending, deposits, and non-interest income lines of business.
About Red River Employees Credit Union
Red River Employees Credit Union serves communities across Texas and Arkansas with a strong focus on service, innovation, and financial empowerment. In addition to traditional banking solutions, Red River offers access to wealth management, insurance, and Medicare support through its wholly owned CUSO. The credit union remains committed to helping members thrive financially—at every stage of life.
