AERO Financial Credit Union Selects Nook to Build its Data Infrastructure for More Personalized Member Relationships

Nook's credit-union-built data architecture gives AERO Financial a trusted, reliable data foundation to support smarter segmentation, personalization, and member outreach. 

Wayzata, MN - July 30, 2026 - AERO Financial has selected Nook, a credit union service organization (CUSO) and Platinum HubSpot Solutions Partner, to implement a secure core data integration between its Corelation / Keystone system and HubSpot. The engagement focuses on building the relationship infrastructure that allows trusted member data to power personalized engagement inside HubSpot. 

Having already adopted HubSpot, AERO Financial is now focused on what comes next. Like many credit unions, the organization recognized that effective member engagement depends not just on having the right platform, but on having clean, consistent, and trustworthy data flowing into it. Without that foundation, segmentation is guesswork, automation is unreliable, and personalization falls flat. 

 As part of the engagement, Nook will deploy its Data Connector to establish a secure, automated sync between AERO Financial's Corelation / Keystone core system and HubSpot. The integration is designed to eliminate manual data work, reduce reconciliation efforts, and give AERO's team the reliable member data it needs to run more targeted campaigns, improve reporting accuracy, and get more value from a platform it already uses every day. 

Across the credit union industry, organizations of all sizes are investing in modern member engagement platforms. The differentiator is no longer simply having the technology—it’s having the right data architecture underneath it. Nook’s model delivers that foundation efficiently and without unnecessary complexity or cost, making modern member engagement capabilities accessible to credit unions of all sizes. 

"The goal isn't just to connect systems. It's to give credit unions a data foundation they can rely on to build better member relationships," said Austin Wentzlaff, CEO of Nook. "We built Nook to make that possible for credit unions of all sizes, without adding unnecessary complexity." 

“We were already committed to HubSpot and believed in what it could do for our engagement and growth goals," said Mindee Bahr, VP of Marketing at AERO Financial. "What we needed was a way to structure our data to support enhanced segmentation, automation, and reporting. Nook is helping us build the right foundation, giving us confidence that our data is connected correctly so we can leverage the full potential of the platform and deliver more personalized experiences for our members.” 

About AERO Financial

AERO Financial (Aero Federal Credit Union) is an award-winning, member-owned credit union headquartered in Arizona, serving more than 24,000 members with over $360 million in assets. Originally founded in 1957 by aerospace industry employees, AERO has since grown to support a broader membership as a full-service financial institution offering a comprehensive range of products, including checking and savings accounts, loans, and wealth management. Recognized as a Top Workplace and Credit Union of the Year, AERO Financial is committed to delivering personalized solutions and fostering growth for its members, employees, and communities. 

About Nook 

Nook is a credit union service organization (CUSO) and Platinum HubSpot Solutions Partner that modernizes how credit unions connect and operationalize data, marketing, and sales/CRM systems. Through our secure, proprietary data integration solution, we bridge credit union core data to one of the most robust member engagement partners available.