Kirk Kordeleski Joins Nook as Strategic Advisor

Wayzata, MN, (May 2, 2024) – Nook, a recently formed Credit Union Service Organization (CUSO) and pioneer of niche experiences, proudly welcomes Kirk Kordeleski, industry veteran and former credit union CEO, as its newest Strategic Advisor. With a distinguished career spanning multiple decades in the credit union industry, Kordeleski brings extensive expertise and strategic insight to Nook.

In this role, Kordeleski will collaborate closely with Nook's executive team to drive forward-thinking strategies that capitalize on emerging opportunities, navigate market challenges, and accelerate growth. Drawing on his experience in optimizing member loyalty and engagement, Kordeleski will contribute to Nook’s mission of bringing relationship-based banking back to credit unions.

"We are thrilled to welcome Kirk to Nook's advisory board," said Austin Wentzlaff, Co-Founder & CEO of Nook. "With his proven track record of success and deep understanding of the credit union industry, he will be instrumental in guiding our company through its next phase of expansion and innovation."

Prior to joining Nook, Kordeleski served as the CEO of Bethpage Federal Credit Union (BFCU), where he led the organization to become the 15th largest credit union in the United States. In this capacity, he was adept at capitalizing on business opportunities that supported unprecedented growth, driving operational efficiencies, building brand prestige, creating new businesses, adding new products, and achieving ambitious financial goals. Kirk is currently a partner at PARC Street Partners, one of the leading providers of SERPs for credit union executives.

"I'm incredibly excited to join Nook as a Strategic Advisor," expressed Kirk Kordeleski. "Having navigated the complexities of member loyalty and engagement firsthand, I can appreciate Nook's innovative approach and the impact it will have on the credit union industry. It's a privilege to contribute to its transformative mission and be part of the journey towards a brighter future for credit unions."

Kordeleski joins Nook as the company continues to expand its ecosystem of credit union owners, partners, and collaborators to empower financial institutions to build trust and enhance engagement among members. His strategic guidance will be invaluable as Nook navigates the evolving financial landscape and capitalizes on new opportunities for success.

About Nook

Nook is a fintech offering a first-of-its-kind platform designed to empower credit unions to provide niche experiences to its members without the need for a new brand, website, or technology stack. Nook’s Niche Experience Platform leverages a niche, lifestyle content approach to build focused communities around core member groups, building deep trust and loyalty. Incorporating lifestyle topics alongside financial content allows Nook to offer a fresh perspective, encouraging more frequent member engagement and enabling credit unions to “sell without selling” by allowing members to envision the practicality, relevance, and positive impact that credit union solutions have on their lives.

Contact

Austin Wentzlaff
Co-Founder & CEO
austin@nook-inc.com
(612) 460-8911