A few weeks ago, I wrote about why more data isn’t always better — especially when it comes to CRM...

And how intentional setups lead to smarter strategy and stronger outcomes.

We’re in a transfo...

Many credit union marketers were initially trained in traditional campaign-based marketing...

A prior post,How to Better Measure and Promote Member Engagement, stated that one way to increase...

Credit unions often aspire to increase member engagement. Yet, what does “engagement” really mean?

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In an effort to deepen engagement, credit unions increasingly utilize member segmentation. This...

In his book Good to Great, author Jim Collins promoted the “Flywheel Effect,” which suggests...

An annoying problem most credit unions face is the dormant member. While the exact definition of...

Most credit union marketing leaders agree that improving member engagement is worthwhile. Yet the...

Online video content has skyrocketed in popularity and become a foundational element for digital...