"The entire banking industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location if they walk into a branch at all. At the same time, mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies."
- James Robert Lay, Author of Banking on Digital Growth
Top-tier banks and credit unions understand this and have been shifting their focus to building powerful online brands, specifically niche brands designed to engage consumers through helpful and entertaining content.
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